“Energetic, ribald narration adds vigor to chapters on the psychology of cold-calling and the importance of escrow, and his insistence on dishing the unvarnished truth makes this less a how-to book than a memoir of life on the front lines of American capitalist masculinity.”
“Potter has written a book that is by turns a professional manifesto, a treatise on people and behaviors, a stream-of-consciousness autobiography, and a warts-and-all professional confession. It’s everything a person might want to know about commercial real estate but didn’t know who to ask.”
The U.S. Review of Books
"Potter’s mother was part of a longtime real estate family, and his father developed his own commercial brokerage in one of the toughest parts of LA where he carried a gun when collecting rent. Potter, well known for residential real estate flipping from 2002 to 2007, is also the author of THE FLIP."
"The author presents a series of anecdotes as he learned the ins and outs of working at the Los Angeles office of Marcus & Millichap, which, he says, “practically breeds brokers by the dozens.” However, his attention to the subjects of race and race relations offers a refreshing perspective on the industry that one doesn’t often see."
"The fast-paced stream-of-consciousness storytelling, which reads like it came straight out of the author’s Dictaphone, isn’t always coherent, but readers will skim past the typos and tangled sentences in a rush of secondhand adrenaline. If action movies were made about real estate, this book would be one."
"'The Broker' by D. Sidney Potter, is a memoir about the commercial real estate business every aspiring broker should read. The author talks honestly about working his way up, and racial issues in real estate, drawing from his personal experiences and direct observation."
"Sidney has done a great job of taking you into the trenches of the commercial real estate brokerage industry. The detailed and unfiltered war stories offer a behind the scenes glance into characters and situations that are unique to this industry"
Randy Blankstein, The Boulder Group, Chicago, IL. Ranked by CoStar as one of the top five commercial real estate advisors in the nation.
"With D. Sidney Potter sharing his career experiences, stories, and anecdotes, you can immediately see the ‘bigger picture’ of what is necessary for agents. You can know what works in brokerage; you can then take direct action and or adjust your efforts in your career."
John Highman, Queensland, Australia. Commercial Real Estate Agent, International Speaker, Educator, and Author