- Acquire Book
This was a beautiful 80,000 sq ft indoor shopping mall center in East Los Angeles known as Plaza Del Sol. I got offers on it, but its chronic vacancy doomed it from the start. It didn't help that it's primary tenant was the INS (Immigration Neutralization Service), which acted as a deterrent for Latino shoppers.
This is the payoff. Or in commercial real estate brokerage lingo, this is what they call making the Big Board. The circled deals were recently closed and listed deals of mine, and lets other brokers within the firm know what you're doing.
As a staple of a powerful and vibrant marketing regime, I would often attend and present at commercial real estate investment forums. Not only did you meet other real estate professionals engaged in the same hustle, you networked with potential sell-side brokers for the movement of your product. Plus the fact, these forums were fun. Coffee, orange juice and bagels were also provided. Basically, a free continental breakfast.
These informational sheets were the equivalent of 'tear sheets' from the entertainment industry in that they informed your colleagues in the industry of your prowess and that you were a 'closer', which is the first rule in commercial real estate. More specifically, the ABC's mantra meant 'Always Be Closing'.