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D.Sidney Potter

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As apart of a strong marketing regimen, this was my 'State of the State' real estate market update sent to property owners in my market area. I would send this letter along with a flyer of my current 'tombstone' activity. A tombstone is industry logo for a picture of a property that you have either sold or listed.

This is an example of a 'tombstone' flyer or notice.

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Another marketing brochure. The intent of this flyer was somewhat tongue and cheek and an outreach to potential seller clients. It's contrarian marketing since it displays a sense of humor and marketing chutzpah, which is what some sellers want since it displays an effort to break the mold in attention grabbing advertisements.

This is an example of a 'tombstone' flyer or notice. In addition to moving product actively under a listing agreement, the tombstone generates potential new listings and reinforces your presence in your geographical market area. When I joined Sperry Van Ness to help open their new office in Pasadena, I immediately informed past, present and future clients of my presence. Top of mind, top of choice!

Marketing brochures of this type were either sent out by email and/or fax blast. This type of outreach proved to be effective so long as it was not overdone. The positive response from either brokers or sellers on the brochures would range from 2% to 10%.

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